Even though O’Donnell laudably experimented with to concentrate the audience’s interest onand hopefully last, Charlie Sheen trainwreck interview, courtesy of the tragic undertow that threatens to pull Sheen under for wonderful, I used to be overtaken, not from the pulling around the thread, along with the voracious audience he serves. It did not make me sad, it created me angry.
In regards to celebrities, we will be a heartless nation, basking within their misfortunes like nude sunbathers at Schadenfreude Seashore. The impulse is understandable, to some degree. It may be grating to pay attention to complaints from men and women who get pleasure from privileges that most of us can’t even just imagine. In the event you can’t muster up some compassion for Charlie Sheen, who may make much more dough to get a day’s function than the majority of us will make in a very decade’s time, I guess I can not blame you.
Along with the rapid tempo of events on the web in addition to the information revolution sparked from the Online, it’s quite very easy for your solutions trade to suppose it’s completely unique: continually breaking new ground and executing points that no person has actually undertaken before.
But there can be other kinds of online business which have previously undergone several of the exact radical shifts, and also have just as awesome a stake inside the long run.
Get healthcare, for instance.
We quite often imagine of it like a vast, lumbering beast, but in reality, medicine has undergone a sequence of revolutions in the past 200 years that happen to be not less than equal to these we see in engineering and advice.
Significantly less understandable, but even now within the norms of human nature, would be the impulse to rubberneck, to slow down and consider the carnage of Charlie spectacle of Sheen’s unraveling, but from the blithe interviewer Sheen’s existence as we pass it inside perfect lane of our everyday lives. To become straightforward, it could be hard for consumers to discern the variation among a run-of-the-mill interest whore, and an honest-to-goodness, circling the drain tragedy-to-be. On its very own merits, a quote like “I Am On the Drug. It is Labeled as Charlie Sheen” is sheer genius, and we can’t all be anticipated to take the total measure of someone’s lifestyle every single time we hear a thing funny.
Rapidly forward to 2011 and I'm wanting to examine will mean of being a little more business-like about my hobbies (primarily audio). Through the conclude of January I had manned up and started to advertise my weblogs. I had designed a number of unique weblogs, which were contributed to by colleagues and colleagues. I promoted these actions thru Facebook and Twitter.
2nd: the little abomination the Gang of 5 about the Supream Court gave us a 12 months or so back (Citizens Inebriated) in fact comprises somewhat bouncing betty of its very own that may really very well go off from the faces of Govs Wanker, Sacitch, Krysty, and J.O. Daniels. Given that this ruling extended the principle of “personhood” to equally corporations and unions, to test to deny them any best to run inside of the legal framework that they have been organized below deprives these “persons” on the freedoms of speech, association and movement. Which suggests (when once again, quoting law school trained friends and family) that both the courts ought to uphold these rights for the unions (as individual “persons” as assured through the Federal (and most state) constitutions, or they have to declare that these attempts at stripping or limiting union rights need to use to significant firms, also.
Two years ago, when The New York Times’ Gerry Marzorati spoke at the Berkeley School of Journalism, “the newspaper was in free fall. I remember people volunteering to give you money,” Michael Pollan recalled.
Last night, when Marzorati, now the Times’ Assistant Managing Editor for New Products and Strategies, gave a talk at Berkeley about “Making the Online Times Pay,” the mood was much more optimistic. Marzorati told Pollan and Mark Danner, who jointly moderated the talk, that he was confident the Times’ new metered paywall system would be a success, and might even bring in enough revenue to enable the Times to expand.
But he was much less sanguine about the future of publications that cannot rely, as the Times and a few other publications do, on an elite readership.
“The audience for The New York Times — which is an affluent, well-educated audience — that audience will pay for premium information,” Marzorati said. (“Of course, advertisers want to reach that audience, too,” he noted later.)
“That has implications for other sections of society, other cohorts, that I think are going to increasingly get less clear, less concise, less thorough journalism.” It’s a national problem, he suggested. “We are living in a country where we are having inequality of all sorts, and one of the inequalities that is growing is the inequality between the really well informed and the not-well informed,” Marzorati said.
The print-and-ink news devices of the past served readers, rich or poor, with the same content in the same format. Not so with the iPad.
Asked at an event on Monday whether “the iPad is the solution” for the future of newspapers, Marzorati replied, “I think these devices are good for The New York Times and the Wall Street Journal and the Financial Times and The Economist and the New Yorker. Whether it’s actually going to mean we’re going to have a better-informed society because of these devices, I’m not at all sure.”
“The most affluent parts of the culture are better informed than they’ve ever been,” he noted. “They understand how to navigate the terrain, and they can get tremendous amounts of information. The public which used to get their nightly news from the nightly network broadcast and Time and Newsweek, are they better informed now? No. I think they’re misinformed to an extent that would have been unimaginable in the 60s.”
“Someone who used to watch the network news because that was available is now watching Glenn Beck, and that person is not informed.”
But the extent to which individual news outlets can affect that situation, he noted Tuesday, is questionable. “I think it is a problem for our civic culture,” he said. “It’s not one the Times itself can really change.”
Marzorati didn’t add many details on Tuesday about the Times’ planned implementation of its metered paywall — which is “is in the final testing phase” and expected to “launch shortly,” per Times Company CEO Janet Robinson — although he did say that the paper might charge an additional fee, even to print subscribers, for full access to the Times across multiple platforms.
“If you are someone who only uses the Times occasionally and comes through search, you’ll continue to do that. You’ll continue to go to the homepage as many times as you want,” he noted. But “for someone who is having an online equivalent of the deep, immersive experience of reading the print version, if you’re reading many stories beginning to end, day in and day out, you will eventually get a notice that if you want to continue the experience, you are going to have to pay.”
The idea is to leverage the loyalty — and goodwill — of dedicated Times readers. “This isn’t going to be a panacea or a silver bullet,” Marzorati noted. “There’s a feeling that the people — what we know about those people — these people will be willing to pay to subscribe.”
Danner asked Marzorati about the Times’ paywall plan in light of polling statistics suggesting that only 18 percent of people who currently read a newspaper would be willing to pay to read it online.
“Obviously, we have seen the numbers,” Marzorati replied. “We just think the Times is different. We don’t think the Times is the Detroit Free Press, the Chicago Tribune. We think we have a connection with our readership which is different.”
The difference, he clarified, is that Freep and Trib readers may not be as willing or able as Times readers to pay a premium price for premium news. And that “is a gigantic problem, and the implications are going to play out in ways we don’t even know yet. I think, in particular, in state capitals, the falloff of covering state houses is going to be terrible.”
Marzorati also noted that one of the reasons the Times has been able to weather the news industry crisis as well as it has is that, instead of being dependent on local advertising dollars, it was able to get national advertising — including luxury advertising.
And the paywall, he said, shouldn’t hurt the paper’s advertising revenues. “We understand that the aggregate large number [of viewers] will come down. That’s just the price you pay for asking people to pay the price. Whether advertisers will care — I think not. I think a) there will be enough people who continue to use the website immersively, and b) there is also a propensity among advertisers to value someone paying for the product more than getting the product for free. They get information about users that they would not get otherwise, and they feel that that person has a deeper attachment to the product.”
Besides, he noted: “Remember the main place to advertise is the homepage, and the homepage will be available for free.”
The criterion for judging the success of the paywall, he said, is whether it will allow the Times to grow and expand its coverage. “We know we will survive, and that we will survive very much like we are now. But the challenge for us is how to grow as a business — which is to say, increasingly make profits the size of which we can then plow back and invest in the organization.”
“Obviously, if we were able to get a sizable percentage of the people who use the site in one way or another to pay for the site, that allows for all kinds of growth.”
And that growth will include global expansion. “We’re going to be building a kind of mini website for India,” Marzorati noted. India “is an enormous newspaper-reading culture that is only now beginning to transition online, and we want to be there and we want to have a product that not only appeals to Indians, but also Indians in the diaspora who might want information about India from a product that they are now using here.” So “we’re plowing money into that.”
For the Times, he said, “growth is about figuring out interesting ways to invest and do more different kinds of journalism.” And for now, the ability to grow is a goal along with growth itself. “We would just like to have that kind of mindset. “
For those who wish there were yet another way to connect with friends on computer screens, a new start-up called SocialEyes now offers video chatting through Facebook.
SocialEyes, which made its public debut Monday, was founded by Rob Glaser and Rob Williams, who know a thing or two about digital video from their days as executives at RealNetworks. Mr. Glaser started RealNetworks in 1995 and stepped down as its chief executive last year after a sometimes stormy tenure. He remains chairman.
People log in to SocialEyes using Facebook Connect. They see their Facebook friends and can begin chats with several of them at once, individually or in a group. If someone isn’t online, users can leave a video message.
Users can leave the windows open so the friends can see and hear one another even when they’re not chatting. They can mute or pause certain conversations if they don’t want their friend to see or hear them, but it can be a little creepy, especially if someone forgets that a chat is still going on.
Mr. Williams compares it to a physical office, where someone might walk by and start a conversation with a colleague, another might join in and then two might go into a private room to continue talking.
Several services — including Skype, Apple’s FaceTime and Google’s video chat in Gmail — let people communicate via video. SocialEyes differs in that it offers a social element, Mr. Williams said. “Most of the value is building a community around my friends,” he said.
SocialEyes users can create chat groups, so a family planning a reunion could create a permanent group, or strangers with shared interests could find one another and video chat.
In that way, SocialEyes brings to mind Chatroulette, the controversial service that randomly connects Webcam users who don’t know one another.
Its sudden, global popularity proved that many people had front-facing video cameras on their computers and were interested in casual chats, Mr. Williams said. But Chatroulette sessions, which could get repulsive, also proved that people didn’t necessarily want to chat with random strangers, he said.
“We found that really exciting, but you really need identity in order to make it work,” Mr. Williams said. That’s why SocialEyes connects users by making use of their Facebook IDs.
The founders say they want to wait until SocialEyes has a significant numbers of users to figure out how to make money. But advertisers could use it to recruit customers to evangelize about their product in SocialEyes videos, they said. Or if people start using it in the workplace, they could eventually sell a premium version to businesses.
“I’ve had experience with both of those, and the common denominator of either is building a huge user base and making sure it has a viral element,” Mr. Glaser said.
People can log in to SocialEyes at its Web site or on Facebook, and the company is building a mobile app. SocialEyes, which is based in San Francisco, has raised $5.1 million, including a $4.5 million investment led by Ignition Partners.
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