Top-Ranking Social Music Making App Developer Smule Acquires Khush
Leading mobile developers join forces to redefine the $65B market for musical entertainment
Palo Alto, California, December 1, 2011 - Smule, creators of top-ranking social music making apps including Magic Piano™, Ocarina, I Am™ T-Pain, Glee Karaoke, and MadPad™, announced today that it has acquired Khush, an intelligent music app developer and creator of popular apps, Songify and LaDiDa™. The acquisition, a combined cash and stock deal which closed this week, brings together complimentary visions, technologies and teams.
"The Khush team brings world-class innovation, unique technological talent, and a passionately shared vision for the future," said Jeffrey C. Smith, co-founder and CEO of Smule. "Joining forces with Khush represents the next step in our plan to bring accessible, fun, and sometimes bizarre music making experiences to everyone."
Smule and Khush are leading innovators in the rapidly growing market for mobile entertainment. Together, the companies' customers have downloaded nearly 30 million apps and created more than 350 million songs. Combined, Smule and Khush experienced more than 500% user growth over the past 12 months.
"Our goal is to make musical self-expression as ubiquitous as social expression is today," said Prerna Gupta, co-founder and CEO of Khush. "The success of apps like Songify and Magic Piano has brought to bear our belief that all humans are inherently creative, and we are thrilled to be uniting with Smule in our common quest for a musical utopia."
• Songify (Khush), a top ranked app with more than 5 million downloads, magically creates songs from a user's spoken words, allowing you to Songify everyday aspects of your life, including perhaps your love of pets such as cats or even a skirmish with police.
• Ocarina (Smule) downloaded more than 6 million times, converts your phone into a flute-like instrument, sensitive to your breath, touch, and tilt.
• Magic Piano™ (Smule), downloaded more than 6 million times, allows everyone ranging from a toddler to a Juilliard grad to earn scores by playing their favorite songs, spanning from Lady Gaga's "Bad Romance" to Beethoven's Pathetique sonata. Magic Piano users collectively play more than 1 million songs a day, striking 25 million notes per hour on average.
"The market for musical entertainment has changed dramatically since the arrival of Apple's iPhone just over three years ago," Smith continued. "People are looking for more than MP3 downloads and streams; instead, they want interactive, immersive, and social experiences. By combining with our friends at Khush, we have the opportunity to emerge as a principal actor redefining the $65B market for musical entertainment."
Both companies share deep academic roots. Dr. Ge Wang, co-founder and Chief Creative Officer of Smule, is an assistant professor at Stanford University in the Center for Computer Research in Music and Acoustics (CCRMA). Dr. Parag Chordia, co-founder and Chief Technical Officer of Khush, is a professor of computer music at Georgia Tech and serves as the director of the Georgia Tech Music Intelligence Lab.
The Khush team will remain in Atlanta, GA, will continue to function as an independent studio under the Khush brand, and will increasingly leverage Smule's Sonic Network, a social fabric allowing users to create and explore music together.
Progressives had some fun last week with Frank Luntz, who told the Republican Governors' Association that he was scared to death of the Occupy movement and recommended language to combat what the movement had achieved. But the progressive critics mostly just laughed, said his language wouldn't work, and assumed that if Luntz was scared, everything was hunky-dory. Just keep on saying the words Luntz doesn't like: capitalism, tax the rich, etc.
It's a trap.
When Luntz says he is "scared to death," he means that the Republicans who hire him are scared to death and he can profit from that fear by offering them new language. Luntz is clever. Yes, Republicans are scared. But there needs to be a serious discussion of both Luntz's remarks and the progressive non-response.
What has been learned from the brain and cognitive sciences is that words are defined by fixed frames we use in thinking, frames come in hierarchical systems, and political frames are defined in moral terms, where "morality" is very different for conservatives and progressives. What lies behind the Occupy movement is a moral view of democracy: Democracy is about citizens caring about each other and acting responsibly both socially and personally. This requires a robust public empowering and protecting everyone equally. Both private success and personal freedom depend on such a public. Every critique and proposal of the Occupy movement fits this moral view, which happens to be the progressive moral view.
What the Occupy movement can't stand is the opposite "moral" view, that democracy provides the freedom to seek one's self-interest and ignore what is good for other Americans and others in the world. That view lies behind the Wall Street ethic of the Greedy Market, as opposed to a Market for All, a market that should maximize the well-being of most Americans. This view leads to a hierarchical view of society, where success is always deserved and lack of success is moral failure. The rich are the moral, and they not only deserve their wealth, they also deserve the power it brings. This is the view that Luntz is defending.
Referring to the rich as "hardworking taxpayers" ignores the fact that a great percentage of the rich do not get their wealth from making things, but rather from investments in other people's labor, and that most of the 1% are managers, not people who make things or directly provide services. The hardworking taxpayers are the 99%. That is not the frame that Luntz wants activated.
But Luntz is not just addressing his remarks to Republicans. He is also looking to take Democrats for suckers. How? By choosing his frames carefully, and getting Democrats to do the opposite of what he tells Republicans. There is a basic truth about framing. If you accept the other guy's frame, you lose.
Take "capitalism." It arises these days in socialist discourse, and is seen as the opposite of socialism. To attack "capitalism" in this frame is to accept "socialism." Conservatives are trying to cast progressives, who mostly have businesses or work for businesses or are looking for good business jobs, as socialists. If you take the Luntz bait, you will be sucked into sounding like a socialist. Whatever one thinks of socialism, most Americans falsely identify it with communism, and will reject it out of hand.
Luntz would love to get Democrats using the word "tax" in the conservative sense of taking money from the pockets of hardworking folks and wasting it on people who don't deserve it. Luntz doesn't want Democrats pointing out how private success depends on public investment -- in infrastructure, education, health, transportation, research, economic stability, protections of all sorts, and so on. He doesn't want progressives talking about "revenue" which is defined in a business frame to mean money needed for any institution to function and flourish. He doesn't want Democrats talking about the rich paying their fair share for the massive amount they have gotten from prior investments in a robust public. Luntz would love to lure progressives into talking about government "spending" rather than investments in education, health, and infrastructure that will benefit most Americans.
He doesn't want progressives pointing out that corporations govern our lives far more than any government does -- and for their profit, not ours. He doesn't want any discussion of corporate waste, or military waste, which is huge.
Luntz would love to have Democrats talking about "entrepreneurs," which evokes a Republican view of the market as a tool for self-interest. His proposal to discuss "job creators" instead hides the fact that the business community has not been hiring despite record profits. He certainly does not want discussion of outsourcing and minimizing pay for work, which leads corporations to eliminate or downgrade jobs and hence keep wages low when profits are high.
Hidden behind his proposal to substitute "careers" for "jobs" is his attempt to appeal to young people just out of college and grad school who expect more -- a profession -- not just a mere "job." But of course, corporations are downgrading positions away from professional careers and more toward interchangeable McJobs requiring minimal ability and with minimal pay and benefits.
Luntz is right about not saying "sacrifice." He is right that most Americans are already hurting more than enough. They want a viable present and a future for themselves and their children and grandchildren. He is right to suggest "talking about how 'we're all in this together.' We either succeed together or we fail together." But that is the opposite of conservative morality. It is the progressive view of a moral democracy that all of Luntz's conservative framings contradict. It is an attempt at co-opting the progressive moral system, because the Occupy movement is showing that it is an idea of democracy that makes sense to most Americans. And it is an attempt to take Obama's strongest moral appeal away from him.
Unfortunately, Luntz is still ahead of most progressives responding to him. Progressives need to learn how framing works. Bashing Luntz, bashing Fox News, bashing the right-wing pundits and leaders using their frames and arguing against their positions just keeps their frames in play.
Progressives have a basic morality, which is largely unspoken. It has to be spoken, over and over, in every corner of our country. Progressives need to be both thinking and talking about their view of a moral democracy, about how a robust public is necessary for private success, about all that the public gives us, about the benefits of health, about a Market for All not a Greed Market, about regulation as protection, about revenue and investment, about corporations that keep wages low when profits are high, about how most of the rich earn a lot of their money without making anything or serving anyone, about how corporations govern your life for their profit not yours, about real food, about corporate and military waste, about the moral and social role of unions, about how global warming causes the increasingly monstrous effects of weather disasters, about how to save and preserve nature.
Progressives have magnificent stories of their own to tell. They need to be telling them nonstop.
Let's lure the right into using OUR frames in public discourse.
http://cssa.mit.edu/forum/index.php?showuser=45958
http://www.ncv.unsw.edu.au/index.php/member/18835/
http://www.knopm.uw.edu.pl/forum/index.php?action=profile;u=37409
http://www.u.arizona.edu/~phlee/xenonapp/forums5/xenon/profile.php?action=get&id=7208
http://music.unt.edu/pianoresearch/discussion/profile.php?action=get&id=16272
http://sweb.uky.edu/StudentOrgs/Badminton/bbs/profile.php?action=get&id=8681
http://avidbbs.cuc.edu.cn/profile.php?id=1721
http://www.uta.edu/studentorgs/cgsa/forum/profile.php?id=33272
http://ftp.itcs.tsinghua.edu.cn/papakons/teaching/advalgorithmsS11/forum/member.php?action=profile&uid=68662
http://getreal.ous.edu/forum/member.php?action=profile&uid=36957
http://forum.loni.ucla.edu/member.php?u=10198
http://forum.portal.edu.ro/index.php?showuser=386978
http://www.jiexiu.gov.cn/user/profile/20442.page
http://forums.saa.edu/profile.php?id=263561
http://yakko.cs.wmich.edu/~digiband/index.php?section=showuser&subsection=lancemara
http://www.sas.edu.pk/vb/member.php?u=32029
http://www.sti.edu.vn/members/lancemara.html
http://forum.thcsnguyenbinhkhiem.edu.vn/member.php?u=5454
http://rkjsw.sh.gov.cn/user/profile/87172.page
http://portal.aerocivil.gov.co/foro/user/profile/25230.page
http://www.fjit.gov.cn/bbs/user/profile/173385.page
http://school41.edu.ru/smf/index.php?action=profile;u=9962
http://www.scribd.com/doc/75882708/Appliance-Repair-Services
http://www.docstoc.com/docs/108712775/Appliance_Repair_Services
http://www.slideshare.net/henryjohn34/appliance-repair-services
http://member.thinkfree.com/myoffice/show.se?f=d90342b9c507ddcc38f0d41fde4ffb82
http://www.divshare.com/download/16396780-375
http://www.4shared.com/document/0X9KkdQJ/Appliance_Repair_Services.html
https://share.zoho.com/preview/writer/685465000000083014/appliance_repair_services
http://www.box.com/s/e5ms3a5duhvte9n4zqig
http://issuu.com/henryjohn34/docs/appliance_repair_services
http://www.calameo.com/books/0004699018b34a74b13b0
http://www.keepandshare.com/doc/3361132/appliance-repair-services-doc-december-16-2011-10-50-pm-54k
http://www.wepapers.com/Papers/170344/Appliance_Repair_Services
http://www.gigasize.com/get/s485m5vogkd
http://www.doxtop.com/browse/96533712/appliance-repair-services.aspx
http://www.mediafire.com/?ciyw4482dy3atym
http://www.ziddu.com/download/17839907/Appliance_Repair_Services.doc.html
http://dl.dropbox.com/u/36250372/Appliance_Repair_Services.doc
http://speedy.sh/ChBFG/Appliance-Repair-Services.doc
http://mesendfiles.info/files/gnNd1324054830.html
http://www.largedocument.com/4/5d2c0f69/Appliance_Repair_Services.doc
http://uploadingit.com/file/ylcrcv2z7ucstwx7/Appliance_Repair_Services.doc
https://docs.google.com/document/d/1Kb1Go8YnHCzaOfSEaWqAeMYnX8h96pKUORofpujcsvQ/edit
http://www.myplick.com/view/6jNtKqnkbS8/Appliance-Repair-Services
http://www.viewdocsonline.com/document/sgzpdj
http://www.crocko.com/6B8A3E8E69FE448B90DB88104BD7FF9F/Appliance_Repair_Services.doc
No comments:
Post a Comment